Personal Information
On our website, we collect certain personal information about our online visitors. Personal information relates to an individual consumer - for example, name, address, telephone number and e-mail address. You may provide personal information, for example, by registering on our site or by entering a promotion. We do not require you to register or provide personal information to view our site or access much of its content, such as our many naturally addictive recipes.
How We Use Personal Information
We may use the information you provide to contact you from time to time. For example, we may (i) send you promotional materials and other communications you request, (ii) respond to your comments or questions, or (iii) contact you if needed while processing a product or service you requested through our website. We also may use the information you provide to contact you for your opinions on Mr. Wheat's products or the website.
In addition, we use personal information for market research purposes. We also may use personal information about you to deliver content that is customized to your interests as we understand them from the information you’ve provided to us and your activities on the site. This customized content may include recipes, product information and promotions.
How We Share Personal Information
Except as described below, we don’t sell, transfer or otherwise disclose to third parties the personal information we collect on this website without your prior consent. We disclose information where we think it’s necessary to investigate or prevent an actual or suspected crime or injury to ourselves or others or where disclosure is required by law. We also may disclose information in response to a request from law enforcement authorities or other government officials. We also disclose information to third parties we retain to perform services on our behalf. For example, we hire service providers to help us run promotions, fulfill orders you may place and provide customer service. These service providers may have access to personal information about our website visitors if it is needed to perform their functions for Mr. Wheat, but they are not authorized by Mr. Wheat to use the information for their own marketing purposes.
On our website, we may conduct joint promotions with other companies. We may share with our promotional partners (and their service providers) certain personal information as necessary to conduct the promotion. We will not share this information with our promotional partners for any other purpose unless you tell us it’s ok to do so.
We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through this website in a manner that is consistent with this Privacy Notice.
How We Protect Personal Information
The security of personal information is important to us. We maintain administrative, technical and physical safeguards to protect against unauthorized use, disclosure, alteration or destruction of the personal information we collect on this website.
Non-Personal Information
We collect certain non-personal information when you visit our website. Non-personal information does not relate to a single, identifiable visitor. It tells us such things as how many users visited our site, the pages accessed and the recipes viewed. By collecting this information, we learn how to enhance our visitor's experience.
Registration
To take full advantage of all our offerings, you may choose to register on our site. In the registration process, we request certain information. We also may use the registration information you provide for other purposes to which you consent.
Contacting Us
If you e-mail us through the "Contact Us" link on this site, we ask you for information such as your first name and e-mail address so we can respond to your questions and comments. You may choose to provide additional information as well.
Cookies
A cookie is a small data file that certain websites write to your hard drive when you visit them. The use of cookies is standard on the Internet, and most major websites use them. A cookie file can contain information, such as a user ID that the Web site uses to track the pages you've visited. But the only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other Web sites. We may use cookies to track user traffic patterns, and when you click an ad. If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You can refuse cookies by turning them off in your browser. You do not need to have cookies turned on to use this website.
External Websites
This website may contain links to other websites. We provide these links solely for your convenience and information. Different websites have different privacy practices. You should always check the privacy notice of the specific site you’re visiting to understand the privacy practices associated with that site.
